Anh Thu’s journey into the world of beauty and lifestyle began with a very personal concern: finding clothes that truly fit and complemented her dynamic lifestyle.
With more than 12 years of experience working at multinational corporations, particularly in social enterprises, and traveling across 25 countries, Thu developed a profound passion for inspiring women to love their bodies and shine with confidence.
Throughout her career, Thu noticed a common challenge: the struggle to find clothing that embraced diverse body shapes. This experience resonated not only with her own story but also with the stories of thousands of women she met. Her travels also allowed her to connect with underprivileged women seeking meaningful opportunities to grow and transform their lives.
Motivated by these realizations, Thu founded LMcation – Love Moments Through Vacation & Staycation – with a bold vision: to positively impact 10 million Vietnamese women in the next five years, while advancing gender equality and women’s empowerment.
What started as a fashion brand celebrating women has since evolved into a Sustainable Fashion, Lifestyle & Beauty Brand – where women can find holistic solutions for beauty and modern living. LMcation is more than just selling fashion and beauty products; it represents a lifestyle, a mindset, and the values that women pursue.
For Thu, LMcation is not only a brand but also a personal journey: one of planting kindness, creating opportunities for underprivileged women, and at the same time empowering customers to become more confident, independent, and happy every single day.
LMcation is not just fashion. It is a way of life – where Vietnamese women can discover confidence, joy, and strength to shine in their own journeys.
- Top 10 startups in the Entrepreneurship Challenge by the US Mission in Vietnam (2024)
- Mentor in the Women’s Empowerment Club by the US Consulate (2024)
- Top 5 female leaders shortlisted for the Women of the Future Award Southeast Asia (2023)
- Selected among 26 outstanding female leaders for the Women’s Empowerment Club by the US Consulate (2023)
- Top 50 companies recognized by Startup Wheel among 1,860 companies from 33 countries (2022)
- Top 30 startups in the Tuoi Tre Startup Award (2022)
- Top 20 winners of She Disrupts Vietnam (2022)
- Top 40 female founders chosen by Echidna Giving – Future for Women (2022)
- Top 50 brands recognized by Startup Viet (2022)
- Top 100 community-focused brands (2021)
With a strong commitment to sustainable growth, Thu has built a dedicated team, along with supportive partners and mentors who share her vision. Through continuous self-improvement and strategic partnerships, she confidently overcomes challenges, driving LMcation closer to its ambitious goals.
Today, Anh Thu leads LMcation as a symbol of innovation and empowerment in Vietnam’s fashion and beauty industry—embodying resilience, visionary leadership, and a deep belief that fashion and lifestyle can create real change. Despite the challenges of entrepreneurship, Thu remains steadfast in her mission: to redefine beauty and fashion norms and to inspire women across Vietnam and beyond.
